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4 Tips for Email Marketing During the Holidays
You may have survived airline security to have Thanksgiving dinner with your family and braved the mall parking lot to buy gifts on Black Friday, but how prepared are you for the online shopping season...
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Email Marketing Tip #27: Don’t Lose Your Subscribers at the Form Landing Page
You created an awesome email campaign built around a call to action link for your latest whitepaper/event/promotion/etc.- but now what?! Don’t risk losing your subscribers due to the form landing page...
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‘Tis the Season… to Spread the Joy of Email Marketing!
We are happy to announce the Topica Customer Referral Program just in time for the Holidays! Now until the end of December, we are awarding a free $25 iTunes gift card to current clients for each...
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Email Marketing Tip #30: Five New Year’s Resolutions for Email Marketers
Happy New Year! Everyone loves making New Years resolutions, but how many of us actually stick with them? To kick the New Year off right we are going to suggest a few resolutions that we know you will...
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Email Marketing Tip #33: Metrics of Campaign Success
We’ve been in a reporting mood lately with the last two email marketing tips focusing on how to create value from your reporting data for both the openers and clickers. Therefore in continuing with...
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Email Marketing Tip #34: Decreasing Sign-up Anxiety for your Website Visitors
How many times have you experienced anxiety in handing over your email address in order to sign-up for a webinar, complete a purchase, download a white paper, or read an article on a website? Fear of a...
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Email Marketing Tip #35: Welcoming Your Subscribers With Open Arms
When someone signs up for your newsletter, they have taken initiative and expressed an explicit interest in your business or organization. Not responding to this action by failing to reach out to them...
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Email Marketing Tip #36: Bringing New Subscribers Up to Speed
As we mentioned in last week’s tip, failing to acknowledge your new subscribers is bad business. If your subscribers have put forth the effort to sign up for your newsletter, the least that you can do...
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Email Marketing Tip #37: Subject Line No-No’s
We talk a lot about subject lines here on the Topica blog, but that’s just because they are so vitally important for your email marketing success! As the first thing your subscriber sees, the subject...
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Email Marketing Tip #38: Branding Your Emails
It’s no surprise that when given the choice shoppers will go with the website or name they recognize. So how do you increase your branding to be part of those chosen as trusted businesses? Start with...
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Email Marketing Tip #39: Going Offline to Gather More Subscribers
Happy Wednesday, blog readers! It’s a no-brainer to put a sign-up form on your website and incent website visitors to join your mailing list, but this shouldn’t be your only means of growing your email...
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Email Marketing Tip #41: Gathering Feedback
One of the big advantages of using email as a marketing tool is that your target audience can easily and quickly interact with your message. With a single click and without ever having to leave their...
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Email Marketing Tip #42: How to Avoid Spam Traps
Nothing strikes fear in the heart of an email marketer quite like the words “spam trap”. These sneaky email addresses can destroy the sending reputation of an email marketer by placing their IP address...
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Email Marketing Tip #43: Encourage Sharing
Sharing is caring- and is also one of the best ways for your email campaigns to reach a broader audience! For this week’s email marketing tip we’re taking a look at how to maximize the sharing...
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Email Marketing Tip #44: Weekend Sending
Email marketers often view the 5-day workweek as the window of opportunity for reaching their subscribers. If a campaign doesn’t get out by Friday morning, they throw their hands up in despair and hold...
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Email Marketing Tip #45: Optimizing for Mobile Devices
It’s no surprise that smartphone use is on the rise, but did you know that 20% of all email is now read via mobile devices according to a recent study by the digital direct marketing firm Knotice? This...
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Email Marketing Tip #46: Making the Most of Your Free Trial
So you’ve finally signed up for that shiny new email marketing account (hopefully with Topica!) and it’s ready for a test spin. Now what? First, formulate in your mind what you wish to accomplish with...
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Email Marketing Tip #48: Missing the Target
Email marketing can make your marketing life easier and more successful. It’s fast, it’s measurable and, compared to other kinds of advertising, it’s pennies-on-the-dollar cheap. But if you’re not...
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Email Marketing Tip #49: Understanding the CAN-SPAM Act
Even if your message content is super relevant, your subject line turns heads, and the color/template/design of your email campaign is spot on, your message can still tank if you aren’t complying with...
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Email Marketing Tip #50: When Less is More
We’ve all heard this saying before whether in fashion (make-up, jewelry), in writing (“show don’t tell”), in art or advertising. But what about email marketing? Is this saying ever applicable to your...
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